It is what it has built its entire business model on – doing the exact opposite of what Google does. In fact, privacy and keeping your data anonymous is kind of DuckDuckGo’s main USP. In this respect, it could not be any more different from Google which logs literally everything you do – even in Incognito mode. And the reason? DuckDuckGo is private it doesn’t store any data about you, your browsing history, or what you look at online. There’s a running joke in our office: if you want to look for and/or search for something a little NSFW, you use DuckDuckGo.
But Google’s entire business model is predicated on tracking you and profiting off your data. And then you have all of Google’s additionally integrated apps like Google Maps and Google News. With Google, what you see in the search results – when signed in with a Gmail account – is tailored to your specific browsing habits. In this respect, online privacy is a bit of a double-edged sword. It lacks a good chunk of Google’s features, the results are completely different, and there are very few personalization options because DuckDuckGo is designed to be private, so little to no data is stored about you. DuckDuckGo is a lot more bare-bones than Google. DuckDuckGo’s main USP is that it allows for completely anonymous web browsing, making it an ideal choice for anyone that hates ads and/or being tracked online.īut if you’re coming from Google and expecting more or less the same, well… you’re probably going to be left wanting. But what DuckDuckGo doesn’t do is harvest your data. The best results – or the ones deemed the best by DuckDuckGo’s algorithm – are placed at the top and these, generally speaking, get anywhere from 80% to 90% of the clicks.ĭuckDuckGo also does news, just like Google, and images, and all the usual stuff you’d expect from a modern search engine. You enter a query and results from all over the web are pulled. What makes DuckDuckGo different? It’s still a search engine and it works much the same as Google. Is DuckDuckGo as good as Google for search? Should you switch? Here’s everything you need to know in our complete review of DuckDuckGo…Įstablished in 2008, DuckDuckGo set out to do the unthinkable: beat Google at its own game which is no mean feat when you consider that Google is now so far ingrained in people’s lives and daily routines that most people, including me, literally couldn’t function without it.
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